Sunday, 31 August 2014

House of Fraser, AW14 - Criminal

House of Fraser, AW14 - Criminal High. This shoot has all the right elements to create wonderful imagery. Produced by us ensuring the right team at the right place at the right time!




Who: Criminal High 
What: House of Fraser 
Where: Montauk, New York
When: Out Now
Photographer: Billy Kidd
Groomer: Andrew Fitzsimons
Model: Cameron Gentry @ DNA Models
Art Direction: Mitchell Belk @ Art Department NY

Saturday, 30 August 2014

House of Fraser, AW14 - Howick

House of Fraser, AW14 - Howick
Breathtaking views. Howick really represents the relaxed lifestyle. Produced by us, what a location. New Jersey takes our breath away  




Who: Howick and Tailored
What: House of Fraser 
Where: New Jersey
When: Out Now
Photographer: Blair Getz Mezibov
Groomer: Scott McMahan
Model: Albert Reed @ IMG

Friday, 29 August 2014

House of Fraser, AW14 - Therapy

House of Fraser, AW14 - Therapy




Who: Therapy
What: House of Fraser 
Where: Studio, London 
When: Out Now
Photographer: Gustavo Papaleo
Hair Stylist: Tim Pateman
Make Up Artist: Claudine Blythman
Model: Freya @ Select
Art Direction: Mitchell Belk @ Art Department NY

Thursday, 28 August 2014

House of Fraser, AW14 - Dickins Jones

House of Fraser, AW14 - Dickins Jones. This production has a real London feel to it. Nowhere else do you get these beautiful streets. Typically english, quintessentially London.





Who: Dickins and Jones 
What: House of Fraser 
Where: Holland Park, London
When: Out Now
Photographer: Magnus Reed
Hair: Peter Beckett
Make Up: Kenneth Soh
Model: Anna Arendshorst @ Established Models
Dog: Paddington @ Established Models
Art Direction: Mitchell Belk @ Art Department NY


House of Fraser, AW14 - Pied A Terre

House of Fraser, AW14 - Pied A Terre.
 Once again we took this production to the New York streets. Dumbo to be exact. For an overview of our House of Fraser productions, see out website.




Who: Pied a Terre 
What: House of Fraser 
Where: Dumbo NYC
When: Out Now
Photographer: David Roemer
Hair Stylist: Riad Azar
                                                                             Make Up Artist: Christopher Ardoff                                                                                                               
Model: Alex Knight @ Established Models
Art Direction: Mitchell Belk @ Art Department NY

Wednesday, 27 August 2014

CYRILLUS, AW14 - London

We had the pleasure of taking Cyrillus on tour round London for their AW14 campaign. We welcomed the team back for some sightseeing of our fair city.




You want little old England? We've got little old England! Red phone box, check. Shetland Ponies, easy. A Basset Hound on a chesterfield in front of Big Ben? Not a problem! This is a brief overview of the beautiful shoot. You can see more on our shiny website here.

What: Cyrillus
Where: London and Outskirts
Who: Tara Jean @ Major Models, Julia Johanssen @ Elite, Naomi Laan @ Munich, Rein @ City Models, Richard Ampaw @ Select, Oly Lacy @ Marilyn, Chris Walter @ Models1, Charlie Timms @ Marilyn.
Art Director: Marie-Pierre Lepers
Photographer: Lise-Anne Marsal
Stylist: Carole Matray
Hair & Make Up: Magali Pilloux



House of Fraser, AW14 - New and Lingwood

House of Fraser, AW14 - New and Lingwood in the studio, London. Produced by us




Who: New & Lingwood
What: House of Fraser 
Where: Studio, London 
When: Out Now
Photographer: Damian Foxe
Groomer: Tim Pateman
Model: Harvey Newton-Haydon @ Next Models
Art Direction: Mitchell Belk @ Art Department NY



Tuesday, 26 August 2014

House of Fraser, AW14 - Mary

House of Fraser, AW14 - Mary, produced by us in the studio, London.




Who: Mary 
What: House of Fraser 
Where: Studio, London
When: Out Now
Photographer: Greg Swales
Groomer: Kayla Michele
Model: Justin Passmore @ NY Models
Art Direction: Mitchell Belk @ Art Department NY

Monday, 25 August 2014

JD Williams, AW14 - Kelly Brook

Kelly Brook is the new face of JD Williams, and we produced this shoot in a London studio.



x

Sunday, 24 August 2014

House of Fraser, AW14 - Linea

House of Fraser, AW14 - Linea. Capitalising on the luxury of the Hampton's location. We produced this stunning campaign across the pond via London.





Who: Linea Formal and Weekend 
What: House of Fraser 
Where: NYC
When: Out Now

Photographer: Dean Isidro
Hair Stylist: Riad Azar
Make Up: Walter Obal
Model: Milena @ Ford Models
Art Direction: Mitchell Belk @ Art Department NY

Photographer: Brendan Freeman
Hair Stylist: Kayla Michele
Make Up Artist: Christopher Ardoff
Model: Nadeja @ Elite Models
Art Direction: Mitchell Belk @ Art Department NY



Saturday, 23 August 2014

House of Fraser, AW14 - Label Lab

House of Fraser, AW14 - Label Lab Shot on amazing roof top over looking the Empire State Building. What a view. If it's the first time you're seeing these behind the scenes shots, then you need to follow us  on instagam @theproductionfactory





Who: Label Lab
What: House of Fraser 
Where: NYC
Photographer: Brendan Freeman
Groomer: Benjamin Thigpen
Model: Daisuke @ Supa
Art Direction: Mitchell Belk @ Art Department NY
Production: The Production Factory London

Friday, 22 August 2014

House of Fraser, AW14 - Kenneth Cole

House of Fraser, AW14 - Kenneth Cole. Oozing class and sophistication, always. Produced by us in the studio.






Who: Kenneth Cole
What: House of Fraser 
Where: Studio, London 
When: Out Now
Photographer: Diego Merino
Groomer: Tim Pateman
Model: Edward Wilding @ Storm
Art Direction: Mitchell Belk @ Art Department NY



Thursday, 21 August 2014

The Body Shop, AW14 - Campaign

Introducing our newest production, The Body Shop. We produced these images for the well loved British beauty brand a few months ago, and they are now sitting pretty on a high street near you. 

From a production point of view, this is a top shoot, with loads to get our teeth into. Huge set build in the studio, full casting and STRICTLY no re-touching. The skin you see is the skin you get, that's why we love The Body Shop.






Always proud when we see one of our own in our Covent Garden stomping ground!



Wednesday, 20 August 2014

Mothercare, AW14 - Baby K

Unusually for Baby K we shot AW14 in the studio with a gray backdrop. Simple but beautiful, these portraits are the cutest things you will see today. 




Shot in London, the kids as always are the stars of the show. 

x

Tuesday, 19 August 2014

House of Fraser, AW14 - Corsivo

House of Fraser, AW14 - Corsivo. Illuminating elegance and style. 





Who: Corsivio 
What: House of Fraser 
Where: Hertfordshire, England
When: Out Now
Photographer: Diego Merino @ Pure
Groomer: Tim Pateman @ Phamous Artists
Model: Julian @ Established Models
Art Direction: Mitchell Belk @ Art Department NY

Monday, 18 August 2014

House of Fraser, AW14, Biba


Biba's, AW14 campaign. Showing off the sensuality and sexuality of the Biba Brand. Not to mention it's heritage. Shot in Sloane Square, London - naturally, and produced by us.





Who: Biba 
What: House of Fraser 
Where: London 
When: Out Now
Photographer: Jon Gorrigan
Hair Stylist: Peter Beckett
Make Up Artist: Claudine Blythman
Model: Caroline Groux @ Crystal Models
Art Direction: Mitchell Belk @ Art Department NY