Lovely to spot our London - Produced M&S campaign "Leading Ladies" on Vogue.com.
What they had to say...
HELEN MIRREN, Grace Coddington, Darcey Bussell and Tracey Emin are among the women shot by Annie Leibovitz for the new M&S campaign which we can reveal this morning.
The high street retailer, which isn't holding back in its bid to turn its fortunes around this year, has included Olympic Gold winning-Nicola Adams; Brick Lane author Monica Ali; 2011's Nurse of the Year Helen Allen; supermodel Karen Elson; singers Ellie Goulding and Laura Mvula; burns survivor, television presenter and charity campaigner Katie Piper; and Jasmine Whitbread - ceo of Save the Children - in the mix to model it's autumn/winter 2013 collection. Settings include a boat in front of Tower Bridge; in the English countryside (with Elson holding a lamb); in a London artist's studio and a traditional country house.
Headed up by style director Belinda Earl, the new collection from M&S is being relied upon to put the retailer strongly back in the black, while this ad campaign will certainly keep it in the news.
"We wanted this campaign to signal a new and confident tone of voice," said Patrick Bousquet-Chavanne, executive director of marketing and business developments at M&S. "Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style was exactly what we needed. Annie's photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S's move into a new era."
What they had to say...
HELEN MIRREN, Grace Coddington, Darcey Bussell and Tracey Emin are among the women shot by Annie Leibovitz for the new M&S campaign which we can reveal this morning.
The high street retailer, which isn't holding back in its bid to turn its fortunes around this year, has included Olympic Gold winning-Nicola Adams; Brick Lane author Monica Ali; 2011's Nurse of the Year Helen Allen; supermodel Karen Elson; singers Ellie Goulding and Laura Mvula; burns survivor, television presenter and charity campaigner Katie Piper; and Jasmine Whitbread - ceo of Save the Children - in the mix to model it's autumn/winter 2013 collection. Settings include a boat in front of Tower Bridge; in the English countryside (with Elson holding a lamb); in a London artist's studio and a traditional country house.
Headed up by style director Belinda Earl, the new collection from M&S is being relied upon to put the retailer strongly back in the black, while this ad campaign will certainly keep it in the news.
"We wanted this campaign to signal a new and confident tone of voice," said Patrick Bousquet-Chavanne, executive director of marketing and business developments at M&S. "Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style was exactly what we needed. Annie's photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S's move into a new era."
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