Wednesday, 4 April 2012

Kent & Curwen in London for S/S 2012

For Kent & Curwen we created a shoot which is British to it's core, set with a firm nod to the classic roaring era of prosperity, masculinity and tradition and all things frightfully English. Fasten your seat belts, we're in for a testosterone fuelled ride in an Aston Martin with boys and their toys.

We shot the Spring/Summer 2012 collection over a manic three days back in November. First stop the iconic and world famous Crystal Palace National Sports Centre. In order to capture the brands sporting tradition we set up camp in this Grade II listed building, which was opened in1964. We shot on the balcony of the Sports Hall, the dive pool and the racing pool.

Day Two saw the team head down to Shoreham Airport. There has been an airport on this site since 1910 when London - based artist Harold Piffard set himself up on the grazing land with his Hummingbird

...There he is! The airport can boast the 1st recorded cargo flight, delivering a box of light bulbs to (very near-by) Hove. During the First World War the airport was the base for flying courses. Recruits were given 10-12 hours of flying lessons and then headed strait from here to the Western Front. After WWI the Canadian Airforce moved in and set to work testing 65 captured German aircrafts. All of this fascinating history occurred before the stunning Grade II listed Art Deco terminal was erected. Built in 1936, the building is still in its original state - even after being the target of many WWII air raids. This beauty remained standing. 

Look at it!! the DB9, GT sports car, first manufactured in 2004 in the heart of Warwickshire. It's not the original Bond - Mobile, but see how pretty?!

Day Three the team headed over to Member's Cub Beaufort House on the world famous Kings Road in the heart of Chelsea. Using the back drop of such London land marks as Harrods, The Mandarin Hotel and Beaufort House it really wrapped this shoot up in a British - Classic, college striped bow tie.

Where: London
Who: Sebastian Sauve @ Premier, Greg Kheel @ Storm, Tom Baker @ Elite, Chris Doe @ Select
Photographer: Diego Merino
Stylist: Mitchell Belk
Hair: Kenichi @ Caren
Make-Up: Jo Frost  @ CLM

You can see the whole campaign on our website


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