Wednesday, 30 May 2012

The Macallan - The Production

This was the production of a life time. Back in November our Ant flew from London to New York to produce The Macallan shoot. The Macallan have teamed up with legendary photographer Annie Leibovitz for the third installment in their Masters of Photography series, and we are thrilled to have been involved!

Previous campaigns have been shot by Rankin and Albert Watson, and Macallan say, that for them Leibovitz is "the last word in photography. The annual Masters of Photography series is all about bringing together the art of whiskey making with an artist's interpretation of the world of The Macallan." We couldn't put it better. As you can see, the campaign was shot in and around New York, with our favourite shot, above taken atop the Tudor City building...

using the dramatic New York skyline as a backdrop, echoing the iconic structure of whiskey. 

Annie Leibovitz shares her thoughts on The Macallan blog: “I am the first colour photographer chosen by The Macallan for its Master of Photography series.  Prior to this I hadn’t realised how complicated and deep the distilling process is. That warmth and richness is what I tried to bring to the photographs. Kevin McKidd drove the imagery. Where Kevin comes from and his rugged good looks are what the photographs are all about. It wasn’t casting, it’s authentic.”

Actor Kevin McKidd was cast in the role of leading man. You'll know him from  Grey’s Anatomy and more importantly Trainspotting. Amazingly, KMc is from Elgin, just a few miles away from the home of Macallan - where he even worked as a young man!  Kevin told The Macallan blog: “This project is very special to me. Having worked at The Macallan distillery in my youth I remain a Macallan drinker to this day, so to be asked by The Macallan to be part of this campaign was a huge honour. Annie Leibovitz is a living legend.  To be photographed by her is a once in a lifetime experience”.

There are 1,000 limited edition bottles in the range, each versions contains one of four unique single malts, crafted to reflect the mood of the signed Annie Leibovitz print that it is paired with. A further four individually customised bottles of The Macallan 1949, celebrating the year Annie Leibovitz was born, will also be released.  These customised bottles are each accompanied by a signed one-off gallery-sized print and will go on a world exhibition tour of Hong Kong, Moscow and New York and will be available with a reserve price of $25,000. We'll take 2!

We adore how much thought an detail went into this shoot, and the entire production of the collaboration. Here goes the who, what, where...

Who: Kevin McKidd
What: The Macallan, Masters of Photography
Where: New York via TPF London
When: November - December 2011
Photographer: Annie Leibovitz
Stylist: Sean Spellman
Behind the Scenes: Mark Schafer


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